Momentum is a community economic development agency that helps build capacity in those with low-income by helping manage money, start businesses, or upgrade their skills. Momentum first approached me to shoot video of external stakeholders so that it could be shown at a fund-raising breakfast.
Ultimately what we learned from the stakeholders was more important than what they would say about us. Here were the highlights:
As we talked, however, we realized that the opportunity was in showing the stories of the clients Momentum had impacted. By investigating the stories of Momentum alumni, the benefit of shooting video became threefold:
- Funders could see and experience what was happening on the ground.
- Videos could be reused online to share with a larger audience.
- Momentum could benefit by learning about the details of their impact.
The result was a series of videos that were used to raise money at a fundraising breakfast as well as share the story of Momentum with others. Here is one of those stories:
If you’d like to know more about how this may benefit your organization or cause, please contact Chris at chris@hiddenstory.ca to setup meeting.